Rosanna M. Fiske, APR, Fellow PRSA
Rosanna M. Fiske, APR, Fellow PRSA, is Senior Vice President of Corporate Communications for Wells Fargo & Co. in the Southeast U.S., leading all internal and external communications for six states, more than 1,200 branches and offices and 35,000+ team members.
With more than 25 years of experience developing comprehensive strategic communications plans and campaigns, she has a proven track record driving successful, multi-channel efforts with leading brands such as American Airlines, GE, Charles Schwab, Google, Anheuser-Busch Companies, Absolut Vodka, Visa USA and MTV Networks.
Recently honored by ColorComm with its 2019 Circle Award, Fiske has led a number of award-winning teams and is nationally recognized as an expert in integrated marketing communications and diversity communications. In 2015, she was inducted into the Public Relations Society of America’s (PRSA) prestigious College of Fellows, an honorary community of 300+ senior-level professionals around the world who have made substantial contributions to the profession and have vast accomplishments in the practice or education of public relations. That same year, she received the PRSA Miami Bill Adams Lifetime Achievement Award. In 2014, she was named the industry’s “Diversity Champion” by PRWeek, and in 2010, she was deemed “Professional of the Year” by the Hispanic Public Relations Association (HPRA). Fiske has also received four Silver Anvils, – the Oscars of the PR industry – among several other awards in advertising and public relations throughout her career.
Fiske received a master of science from Florida International University’s (FIU) Integrated Communications: Advertising & PR program and was recently inducted into FIU’s School of Communications and Journalism Hall of Fame. She is a source for and a guest contributor to the Harvard Business Review, The New York Times, DigiDay, PRWeek, and AdAge; was the first Latina CEO of the Public Relations Society of America, the world’s largest communications organization with 32,000+ members; and was named one of the Top 100 Influential Hispanics in America by Hispanic Business Magazine.
- Current Job: Senior Vice President, Corporate Communications, Wells Fargo & Co.
- PRSA Chapter: Miami Chapter